An entrepreneur is a person who has possession of a new enterprise, venture or idea and assumes significant accountability for the inherent risks and the outcome. Generally these entrepreneurs have exhausted traditional lending sources and their own private equity sources and must look for ways to bring in outside sources of capital for growth,i.e investors.

A service provider is an entity that provides services to other entities. Usually this refers to a business that provides subscription or web services to other businesses or individuals. Examples of service providers include Internet access providers, mobile phone operator and web application hosting.

An expert is someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly or wisely is accorded authority and status by their peers or the public in a specific well distinguished domain.

An investor is any party that makes an investment. This includes individual investors, angel investors, venture capital, investment banks, businesses investmetn trusts and mutual funds.